Before we design anything for our clients, we look at what you're doing now and what opportunities exist to most effectively communicate your marketing message.

We start with an Advertising Analysis. We look at what you are currently doing to market your business, products, or services. We try to judge what seems to be working and where you may be wasting money.

Then we develop a Mini-Marketing Plan. At this step, we set specific goals for your next marketing effort. We decide how we will attempt to reach these goals, and in what time frame. We focus on whom we will be marketing to and what our estimated costs will be. We then proceed with our strategy.
When it's over, we pull out our Mini-Marketing Plan again and look at the results. Did we meet our goals? Did we stay within budget and on schedule? What changes will need to be made for next time?

It is this very process that helps us to find the most efficient and cost-effective way of marketing your organization. With each project we complete, we learn a little more about you and your customers, enabling us to serve as the creative resource accountable to your bottom line.
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©2006 RAS Communications. All rights reserved. [JAN 2008]